The pride of being on a waiting list – Luxury Branding

porsche, design, drink-2675591.jpg

There’s a reason why luxury products are not mass-produced and distributed widely. On the contrary, the luxury market operates in the exact opposite way. The essence of this market lies in producing less than the demand, keeping customers on a tenterhook.Luxury brands are not bound by functionality; they are a symbol of status and success. […]