The pride of being on a waiting list – Luxury Branding

There’s a reason why luxury products are not mass-produced and distributed widely. On the contrary, the luxury market operates in the exact opposite way. The essence of this market lies in producing less than the demand, keeping customers on a tenterhook.Luxury brands are not bound by functionality; they are a symbol of status and success. […]

Step out of the Comfort zone!

Step out of your comfort zone There’s an inspiring lesson or two to learn from Harmanpreet Kaur, the exuberant captain of the Indian women’s cricket team. The WBBL [Women’s Big Bash League in Australia] came as an eyeopener – one where she faced her fears, stepped out of her comfort zone, and learned to take […]