The pride of being on a waiting list – Luxury Branding

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There’s a reason why luxury products are not mass-produced and distributed widely. On the contrary, the luxury market operates in the exact opposite way. The essence of this market lies in producing less than the demand, keeping customers on a tenterhook.Luxury brands are not bound by functionality; they are a symbol of status and success. […]

Self-Discipline : 3 points from Corporate Chanakya.

Book: Corporate Chanakya Author: Radhakrishna Pillai Chapter Organisation. Self-Discipline : 3 points. “One doing whatever pleases him does not achieve anything” – Chanakya. Discipline becomes a must, especially in work. Following are the tips to improve self-discipline Tip 1. Plan the day in Advance An employee needs to plan his/her next day at work before […]